Adult chat in we chat
Starbucks then asked its followers to share their mood using emoji.
Individuals can click through options to learn all about Tesla, including specifications of existing models as well as highlights of upcoming models.
This article will focus on Airbnb as a case study to demonstrate We Chat’s potential to enable a new business ecosystem on mobile, supported by shorter case studies from Starbucks, Tesla, LINQ Hotel and Durex.
Airbnb first launched its We Chat public account* in September 2014, just one day before the Mid-Autumn Festival — a 3,500-years-old tradition paying tribute to the moon and the harvest season.
As a result, Starbucks became a part of a certain lifestyle.
Many people loved this feature and resonated with the music, so they shared it with all of their friends in “moments”, generating further momentum.