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That changed early in 2013 when Facebook forged partnerships with data brokers including Epsilon, Acxiom, and Datalogix. This gave advertisers the power to reach out beyond their own CRM databases and tap into insights gleaned from shopper loyalty programs of all kinds and matched to individual user profiles.These companies have access to trillions of data transactions each year. Facebook advertisers use this data to target audience segments by thousands of different purchasing behaviors.

An extreme (and hilarious) example of the power of hypertargeting was featured in Ad Week last year, when a marketing pro targeted his roommate with ads so specific the poor guy thought he was being cyberstalked.Lookalikes allow you to expand beyond your reach but still target people with highly specific profiles, by creating audiences that look like your own targets.If you have neither a list nor a big enough Facebook following, you can Once you’ve decided which audience you want to replicate and expand on, you can make the audience larger (more broad) or smaller (more specific and similar to your original audience). The analysis engine will automatically cut your submission at 20 words, so we encourage you to do a word count before submitting! This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score.As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.

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