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It's better for young people who are saying: "Don't call me! "Some people use Line to split the bill when paying for meals. We thought how great it would be if you could send money to friends.In Japan wiring money from a bank account is a pain.
Over a short period they have become famous and it's become a significant business on its own. Not many chat services have figured out how to do this. Then we had another idea: What if companies paid to offer their characters free of charge? It's an ad that's great for brands and acceptable to users. The companies drop a notice into the mailbox but nobody looks at these; young people aren't using email much so that doesn't work.
The disaster had disrupted lives, businesses and communications, and the free messaging app, which is owned by South Korean internet giant Naver, created a means of reaching loved ones when phone lines were still down.
But what truly set Line apart would come a few months later: virtual "stickers" featuring cartoon characters that users could send to each other in lieu of text messages.
About the same time we advertised on TV, Apple released its i Phone 4s, and excellent phones using Google's Android software came out.
Suddenly smartphones went from being 10% of Japan's mobile market to about 30%.