Baby boomer and dating services
“The economics of looking for a partner are very similar to finding a job,” Oyer says.“People who are too choosy will end up lonely — or unemployed.” He calls the time spent looking romantic unemployment.“So they’re more inclined to try it out for themselves.” The wealthier and more educated you are, the more likely you are to date online, previous Pew studies concluded.And the former certainly applies to boomers: They have the life skills, work experience and, in some cases, job titles (past or present), that would be as attractive to an employer as much as an online dater.
“You don’t want to become part of the grieving process,” Myers says.
There’s less pressure.” If it doesn’t work out, a 30-minute coffee is no big loss. If a man is looking for a sexual relationship, she says, they typically make that loud and clear in their profile.
Are men of a certain age looking for women of their own age, or younger women?
Boomers are more likely to be single, divorced or widowed, studies have shown.
That makes them a prime target market for dating sites, and with good reason.
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“If you’re giving up a year of your life to look at 60, it’s a big chunk of the time you have left,” he adds.