Dating is like

If he walked into a bar, you’d probably go, “Oh, there’s a white guy.” At our focus group on online dating in Manhattan, Derek got on Ok Cupid and let us watch as he went through his options.

Before online dating, this would have been a fruitless quest, but now, at any time of the day, no matter where you are, you are just a few screens away from sending a message to your very specific dream man. Throughout all our interviews—and in research on the subject—this is a consistent finding: in online dating, women get a ton more attention than men.What I’m about to say is going to sound very mean, but Derek is a pretty boring guy.Medium height, thinning brown hair, nicely dressed and personable, but not immediately magnetic or charming.The question nagged at me—not least because of my own experiences watching promising relationships peter out over text message—so I set out on a mission.I read dozens of studies about love, how people connect and why they do or don’t stay together.

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