Dating site usage statistics
After this, they can begin to chat and decide to meet depending on how well their chat goes.With people importing their Facebook profile and writing a brief bio, dating became easier on Tinder.Tinder uses location in part to match members and they popularized swiping which allows users on profile photos to swipe right to like someone and to swipe left to dislike someone.If both users swipe right on each others photo it is considered a match and then you can message each other.Furthermore, most of these daily active users check the app regularly to find new dating opportunities.
And Tinder users have been matched over 20 billion times.
For Tinder to make the app more popular, their then Chief Marketing Officer, Whitney Wolfe went to sorority girls and fraternity boys meetings to get more college students on board.
With these people signed up, the app became more popular with word of mouth.
It also became refreshing as users tell the app what type of people they like to date.
The boom in Tinder usage has also coincided with a boom in online dating generally.