Dating sites combined matches larger garmin updating gps firmware

Even with newer dating apps disrupting the industry, Match and e Harmony are still leaders in their niche.

Match takes in over

Even with newer dating apps disrupting the industry, Match and e Harmony are still leaders in their niche.Match takes in over $1 billion in revenue annually.What's even more surprising is that neither website gets traffic from Instagram.Driving traffic from Instagram is difficult for most companies, but the photo-sharing platform doesn't even appear in the top 10 social traffic referrers for either website.Alexa gives Match a global rank of 2,491, while e Harmony comes in at 16,793.Match is the clear winner between these two companies, but we wanted to find out whether there were areas where e Harmony could make up ground against its much bigger competitor.In terms of revenue, e Harmony is a distant second, bringing in an estimated $250 million per year.

||

Even with newer dating apps disrupting the industry, Match and e Harmony are still leaders in their niche.

Match takes in over $1 billion in revenue annually.

billion in revenue annually.

Noticeably absent from e Harmony's traffic breakdown is any amount of social media traffic, which should be a concern for the dating site. Match's organic traffic makes up 17.9% of its total website traffic. Its organic traffic makes up 28.2% of its total website traffic. For example, for keywords similar to “dating sites,” e Harmony ranks in the top five while Match ranks on the second or third page.Both brands do quite well in direct traffic because they focus on brand awareness. Match gets 29.9% of its visitors to return to the website. The split for users from social media is 38.9% new visitors and 61.1% returning.This focus on brand awareness means that people have likely chosen the site they're going to use before they even visit the website. This suggests that Match isn't focused on using social as an acquisition channel.Ideally, you would want a larger percentage of new visitors from social media than Match's 38.9%.This likely means that Match either doesn't have a good social advertising strategy or that their budget is very small.

Search for dating sites combined matches larger:

dating sites combined matches larger-1dating sites combined matches larger-24dating sites combined matches larger-1

Rather, they're doing something that engages current users of the site.

Leave a Reply

Your email address will not be published. Required fields are marked *

One thought on “dating sites combined matches larger”