Dating sites top referrers
It gets even worse when we compare the data from Spy Fu. Of those keywords, Match ranks on page 1 for 4,493 of them.That leads to about 3.51M monthly clicks on Match results.Match and e Harmony need to develop better social strategies — specifically Instagram. We know what you're thinking: “But, Instagram is for Gen Z and millennials, who don't use traditional dating websites! Hootsuite reports that Instagram has 247 million users over the age of 35. Direct traffic is often overlooked, but it's important to understand a website's direct-traffic percentage because it can help you understand how strong that company's brand is.That age range makes up about 75% of Match's users. Match's direct traffic makes up 59.7% of its total website traffic. Its direct traffic makes up 44.3% of its total website traffic. Typically, the more direct traffic a website gets, the stronger the brand.Rather, they're doing something that engages current users of the site.This is a bit surprising, considering the sheer number of people who use social media.
Their Alexa ranks correlate to their revenue numbers too.
What's even more surprising is that neither website gets traffic from Instagram.
Driving traffic from Instagram is difficult for most companies, but the photo-sharing platform doesn't even appear in the top 10 social traffic referrers for either website.
What we found was that social media presents a huge opportunity for e Harmony.
Let's set the stage to give you an understanding of the traffic breakdown for both websites: The main things to take away right off the bat is that both websites do well with direct traffic. VRBO, e Harmony has an advantage in nonbranded, organic keywords.