Dating website advertising
The Federal Trade Commission and the California Attorney General have each released guidelines on how mobile apps should disclose information-gathering practices, with a particular focus on geo-targeting data, and compliance with these recommendations is highly advised.Many online dating websites and apps contain fake profiles and bots posing as real people, which give rise to a variety of legal problems.In its annual survey of 5,000 Americans, Match Group, the dating conglomerate that owns Tinder and Ok Cupid, found that singles met first dates on the internet more than through any other venue, and that 62 percent of millennials surveyed had used a dating app.Dating via phone app was once novel and, consequently, exciting. Tinder is the top dating app in the United States and worldwide, according to App Annie, the mobile data and analytics provider, and it tends to skew young.Regardless of an online dating service's position on fake profiles and bots, a clear legal strategy coupled with well-drafted website agreements and disclosures can reduce legal and business risks significantly.
Tinder relationships often don’t go anywhere at all — and that’s fine! for a Tinder Relationship That Lasted Two Weeks, But I Don’t Regret It — Here’s Why.”The author, Belinda Cai, wrote that she visited Los Angeles in the summer of 2017, met a guy through the app, hung out with him twice, and then stayed in touch by phone.
that when one date ends badly, it’s a barely disguised blessing: You get to stay on the apps and keep on dating!
Both companies are pushing this message with recent advertising efforts.
Grindr has its own site, Into, on which it publishes original reporting, story aggregation and commentary; Hinge, as part of an advertising campaign last year, published short-form fiction on walls and billboards.
It’s as if the apps have realized we’ve become disenchanted with their ways, and now they’re making an effort to treat us right.
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They want to gain our trust, so we’ll settle down with them for the long haul.