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For several weeks now one of the local cafés in Camden Town [a district of London that surrounds the Screen Digest offices] where I buy my sandwiches at lunchtime has had a ‘recession special’ offer of the day (hot drink and pain au chocolat for £2! We currently believe that in the UK and the US total ad spending will shrink between five and six per cent in 2009 compared to 2008 which was already down and it could be worse if - as seems likely - major consumer brands go bankrupt in the UK (retail) and the US (automotive).
As for the consequences on advertising spending—and on advertising revenues for media owners—they will be disastrous in 2009.
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In periods of weak demand many media owners are tempted to drop prices; advertisers and their agencies are good at negotiating bargains.This is especially true for brand advertising; direct marketing on the other hand may be maintained or even increased as a way to support sales in tough times.Mediabuying agencies beg their clients to hold their nerves in adversity, warning that dropping brand advertising could jeopardise years of brand-building investments and leave the way open to competitors, quoting virtuous stories of marketers who kept investing during crises and came out stronger.https://win88.today/ By exhiqitoze on August 21, 2019, pm [url= 500mg Capsules[/url] Amoxicillin 500 Mg By edidupudomu on August 18, 2019, am [url= Without Prescription[/url] Amoxicillin Without Prescription By umodbonofe on August 16, 2019, pm [url= Amoxicillin[/url] Buy Amoxicillin Online By Another mistake is also included with Google's Content Network to present your deal.Nobody likes being sold these days; all of us want to be recommended from a helpful style.
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But the maths are obvious: if your revenues fall by 10 per cent and all other costs (rentals, payroll, etc) are fixed in the short term, one of the few disposable expenditures is advertising, and, since it is relatively small at the scale of the company, the cut has to be much higher than 10 per cent to make any significant impact on the bottom line.