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Others will suggest that it should simply be a sales page.
Whether it's a free newsletter or a product for sale, the landing page system you create should include a “one time offer,” which will compel them to take action – subscribe, buy, etc.
Here, again, you will want to give them a one-time offer.
Also, if you haven't yet asked them to join your mailing list, this is where you should do it – on your thank you page.
One such option is selling ad space in your newsletter or e-zine.First, it is important to recognize that all successful marketers use these.If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.Another important thing you will want to take away from this introduction to landing pages is that every landing page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action).
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Once they subscribe or buy, the landing page system you create should then re-route them to a thank you page, which opens up more means through which you can up-sell.