The pigs rely on slogans, poems, and commandments to both inspire the animals and keep them subservient.Crucially, the pigs understand that their songs and sayings must be easy to memorize and repeat if the other animals are to internalize their precepts.To check this threat to the pigs’ power, Napoleon relies on rousing slogans, songs, and phrases to instill patriotism and conformity among the animals.On Animal Farm, it quickly becomes clear that language and rhetoric can be much more effective tools of social control than violence.The event included business people who praised Trump for the corporate tax cuts that allowed their enterprises to flourish in the past half year. You are all truly making American great again," Trump said. That was a slogan that seemed to have worked, I tell you what. We don't want to be threatening." https://t.co/4PDB3Aj8Kb pic.twitter.com/HY6Fj ROYr G— World News Tonight (@ABCWorld News) June 29, 2018Trump's comment stood in stark contrast to the proclamation he made during his inauguration, one that echoed his stances during the 2016 campaign."From this moment on, it's going to be America First," the freshly sworn-in president said."Every decision on trade, on taxes, on immigration, on foreign affairs, will be made to benefit American workers and American families."Later in his comments, Trump said: "America will start winning again, winning like never before."He also said: "We will follow two simple rules: Buy American and Hire American.When written commandments prove too difficult for many of the animals, the pigs synthesize them into a single, brief catchphrase: “Four legs good, two legs bad.” The slogan inspires the animals to adore their leaders rather than fear them, and by repeating it they deepen their commitment to the pigs.
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We will seek friendship and goodwill with the nations of the world—but we do so with the understanding that it is the right of all nations to put their own interests first."The slogan "Make America Great Again," often abbreviated as MAGA, became a successful staple of Trump's campaign and quickly adorned T-shirts, caps and campaign materials while often serving as a closing line in many of his speeches.
But the slogan was largely a derivative of President Ronald Reagan's 1980 campaign mantra, which was "Let's Make America Great Again."Critics questioned what Trump had meant with the word "again." For some, it has been interpreted as a call to return to a time when civil rights for minorities and women had yet to be won; others saw it as perhaps a battlecry to disengaged white voters.
When Napoleon violently seizes power, he quickly justifies his takeover by falsely denouncing his former ally and fellow revolutionary, Snowball, as a human-sympathizer and enemy of Animalism.
In fact, he continuously retells the story of Snowball’s “treachery” until Snowball’s role in the Rebellion and subsequent founding of Animal Farm has been completely effaced.
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From the Rebellion onward, the pigs of Animal Farm use violence and the threat of violence to control the other animals.