New match dating

What we found was that social media presents a huge opportunity for e Harmony.Let's set the stage to give you an understanding of the traffic breakdown for both websites: The main things to take away right off the bat is that both websites do well with direct traffic. VRBO, e Harmony has an advantage in nonbranded, organic keywords.Match and e Harmony need to develop better social strategies — specifically Instagram. We know what you're thinking: “But, Instagram is for Gen Z and millennials, who don't use traditional dating websites! Hootsuite reports that Instagram has 247 million users over the age of 35. Direct traffic is often overlooked, but it's important to understand a website's direct-traffic percentage because it can help you understand how strong that company's brand is.That age range makes up about 75% of Match's users. Match's direct traffic makes up 59.7% of its total website traffic. Its direct traffic makes up 44.3% of its total website traffic. Typically, the more direct traffic a website gets, the stronger the brand.Unfortunately, e Harmony is a big loser in one high-volume, nonbranded keyword: “online dating.” Match ranks at number one for this term.e Harmony comes in at number 14, which is on the second page.To do this, we dug into the website analytics of each company.

Those page 1 rankings look pretty good compared to Match, but all of e Harmony's keywords only drive 1.06M monthly clicks.e Harmony ranks for a lot of keywords that probably aren't going to move the needle for the company.

Even with newer dating apps disrupting the industry, Match and e Harmony are still leaders in their niche.

Match takes in over

Those page 1 rankings look pretty good compared to Match, but all of e Harmony's keywords only drive 1.06M monthly clicks.e Harmony ranks for a lot of keywords that probably aren't going to move the needle for the company.

Even with newer dating apps disrupting the industry, Match and e Harmony are still leaders in their niche.

Match takes in over $1 billion in revenue annually.

Alexa gives Match a global rank of 2,491, while e Harmony comes in at 16,793.

Match is the clear winner between these two companies, but we wanted to find out whether there were areas where e Harmony could make up ground against its much bigger competitor.

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Those page 1 rankings look pretty good compared to Match, but all of e Harmony's keywords only drive 1.06M monthly clicks.e Harmony ranks for a lot of keywords that probably aren't going to move the needle for the company.Even with newer dating apps disrupting the industry, Match and e Harmony are still leaders in their niche.Match takes in over $1 billion in revenue annually.Alexa gives Match a global rank of 2,491, while e Harmony comes in at 16,793.Match is the clear winner between these two companies, but we wanted to find out whether there were areas where e Harmony could make up ground against its much bigger competitor.

billion in revenue annually.

Alexa gives Match a global rank of 2,491, while e Harmony comes in at 16,793.

Match is the clear winner between these two companies, but we wanted to find out whether there were areas where e Harmony could make up ground against its much bigger competitor.

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