Statistics on online dating services

Get more information on this report : Request Sample Pages Region wise, the online dating services market analysis is initiated across North America, Europe, Asia-Pacific, and LAMEA. population accounts for higher number of singles, which turns out be the customer base for various online dating services providers. Rise in number of millennial populations provides immense opportunity for global online dating service market 4.1.

North America is being considered as the matured market for online dating services industry. Moreover, the region has higher rate of internet penetration with 80% of the service sector going online for the sake of convenience and time value.

The millennial population aged between 18 and 35 years are active on various online dating sites. Major portion of adult population accounts to single or unmarried demographic segments 3.4.1.2. Key market trends, growth factors, and opportunities 4.3.2.

Some of the key players in the online dating services market generate their revenue annually through this portion of the population. Lucrative options facilitated by online dating services leading to higher rate of subscription 3.4.1.3.

For instance, recently, e Harmony, one of the key players in online dating services market, announced on developing an AI-enabled feature that nudges users to suggest meeting in person after they have been chatting in the app for a while. Key market trends, growth factors, and opportunities 6.2.2.

Moreover, these dating apps are making significant use of new technologies into their services.

This has given immense opportunity for service providers to gain traction among their target customers by coming up with customized features that cater to the needs of customers.

This factor provides immense opportunity for dating service players to develop apps that are convenient to use on smartphones. This has boosted dating service providers on innovating their services that match customer expectations. Key market trends, growth factors, and opportunities 6.3.2. Various online dating services providers are using artificial intelligence to provide guidance or suggestion to their customers on whether to go on a first date with person that they have met online. Among millennials, more than 30% of the population has revealed that they did find their life partner through online dating sites. Majority of the customers looking out for non-monogamous relationship 3.4.2. Fraudulent accounts resulting in apprehension amongst its customers 3.4.2.2. Key market trends, growth factors, and opportunities 4.2.2. Moreover, certain millennials who prefer nonmonogamous relationships over long-term commitments, social dating sites such Tinder and OKCupid serve as ideal platforms. Unpaid customers are being offered with limited access & features 3.4.3. Social media marketing: One of the effective ways on promoting services and gaining fast traction amongst its target customers 3.4.3.2.

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