Stigma attached to online dating
Nearly 6% of the web’s users currently use a dating app, according to the research firm Global Web Index, and that’s amounted to a roughly .2 billion worldwide market. More and more dating apps hit every year, catering to more and more niche groups.
Right has long been big business, but more of that business is moving online.
There are some pretty big dating apps out there that don’t have a strong brand but attract people who download it and quickly desert it because they’re marketing all over the place and spending millions of dollars a year.
They look good on paper but they’re actually not gaining permanent users or real traction.
It’s about what you focus on when you’re talking to journalists and the press and what they eventually publish.
It’s down to details like what does your product really look like?
But that doesn’t mean that people have stopped searching.
You don’t have people thinking they can say or do whatever they want because they’re hiding behind an alter ego.
The Internet has become smaller — it’s pretty easy to find someone’s social profiles, or even their real name or where they go to school. It’s tough, because it seems like there’s a new one cropping up every day.
The fact that people can see who they already know in common means there is more accountability and a more instant sense of trust that I think promotes more honest user behavior.
I think it’s really building a quality brand that’s going to attract quality people and keep users engaged.