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Tinder’s features have helped the app to build a base of 10 million daily active users.
It has been found that 22% of students on Tinder use Tinder for hookups.
For Tinder to make the app more popular, their then Chief Marketing Officer, Whitney Wolfe went to sorority girls and fraternity boys meetings to get more college students on board.
With these people signed up, the app became more popular with word of mouth.
Tinder shows images of other users and a user can swipe right for someone they like, left for someone they don’t like and up for someone they super like.
Tinder notifies people who are super liked to see if there’s a dating opportunity.